For salons & beauty pros

Built for Beauty.
Designed for growth.

Scheduling, clients, payments and marketing — gathered into one calm, considered place, so you can stay in the work.

Run your business from your phone — or any browser. Same account.

basicbeauty.net/app

14-day free trial · Web and iPhone · Every feature on every plan

Everything in one place

A calmer way to run the whole business.

One login for the whole business — no more juggling a booking app, a spreadsheet, and a group chat.

Scheduling

Online booking, per-person calendars, buffers, and no-show protection.

Client CRM

Every client's visit history, notes, and preferences a tap away.

Payments

Deposits and card payments with Stripe — tips and refunds included.

Marketing

Reminder and win-back campaigns over SMS and email.

Team management

Per-person hours, services, and commission tracking out of the box.

Your brand

Set your own accent color and make the whole app yours.

One operating system

From the first booking to payday, one calm place.

Run the front desk

Online booking, per-person calendars, reminders and no-show protection — your day fills itself without the back-and-forth.

Get paid in a tap

Checkout, deposits, tips and card payments on Stripe — every sale reconciled into your books automatically.

Grow rebookings

Win-back and reminder campaigns over SMS and email, plus referrals and reviews that bring new clients to your door.

Got a question?

What is Basic Beauty?+

Basic Beauty is an all-in-one operating system for beauty businesses — salons and studios, teams and solo pros alike. Scheduling, client records, payments, and marketing in a single place, so you can run the whole thing from one login.

What types of businesses is it built for?+

Any beauty professional who books clients by appointment. Hair salons, barbershops, nail studios and spas, and just as much makeup artists, estheticians, lash and brow techs, waxing and skincare studios, massage therapists, and permanent-makeup and microblading artists. Whether you're on your own, mobile and working out of your own kit, or a multi-person team, Basic Beauty scales to fit.

Do I need a credit card to start?+

Yes — you put a card on file to start your 14-day free trial, but there's no charge for 14 days. Cancel any time before then and you pay nothing.

Can my clients book online?+

Yes. Online booking, automated reminders, and no-show protection are built in, so your calendar stays full without the back-and-forth.

How do payments work?+

Payments run on Stripe — take deposits, charge cards, and capture tips. Funds settle directly to your account.

Pricing

Simple, flat pricing

Every plan starts with a 14-day free trial. Card on file to start, no charge until day 14. Cancel anytime.

Solo

For solo pros & booth renters.

$19.99/ month
  • 1 staff member
  • Calendar, clients & services
  • Online booking page
  • Directory listingSoon
  • SMS appointment reminders
  • In-app checkout & payments
  • Inventory management
  • Marketing campaigns
  • Profit & loss + accountant exports
Start free
Most popular

Pro

For growing teams.

$49.99/ month
  • Everything in Solo, plus:
  • Up to 5 staff members
  • Commission tracking
  • More SMS reminders included
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Business

For larger, multi-person teams.

$99.99/ month
  • Everything in Pro, plus:
  • Unlimited staff
  • Featured directory placementSoon
  • Reduced payment-processing fee
Start free

Plus a small per-transaction fee on payments you collect through Basic Beauty.

Your day's booked. Your books shouldn't be a chore.

Set up in minutes. 14-day free trial — no charge today.

Start free